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His women's and men's jeans cost around $60, competitive with prices of jeans from The Gap and Levi's. These labels' journey to retail hasn't been easy, whether it was finding who would segregate their cotton or offer smaller amounts of material, they said. Tom Chappell, founder of Ramblers Way, which offers organic wool and cotton clothing online and does custom-made clothes in their shops in Maine and New Hampshire, said it took a lot of trial and error to get the fabric quality he wanted and to do it

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